Vegetable juice

Creative food styling for the leaders in vegetable juice in South Africa, Rugani.
A nutraceutical reflection of the juice to showcase the health and wellness in their natural blends of carrot, carrot and ginger, carrot and  pineapple, pineapple and beetroot.

Moods: Clean, contemporary, marble, lab, health, nutraceutical, artful, interesting.

With food photographer Hein van Tonder behind the lens, we carry on with our collaborative approach, and as a team, the end result is always unique and beautiful.

We shot with and without packs, so the shots could be used on social media as a more subliminal marketing campaign without too much ‘brand’. See below images of with/without pack shots.

I really believe that a more subliminal approach is what the market is looking for currently, and too much ‘brand’ can be detrimental to the product as it has a ‘hard sell’ edge that people just don’t like.